DIY Guides & FAQs

DIY Strategy Guide: Building Branded vs. Non-Branded Shopping Campaigns (Google & Microsoft Only)

A breakdown of how to break up your Shopping campaigns by branded and non-branded search terms in Google & Microsoft.

Written by Richard Aviles
Updated over a week ago

DIY Strategy Guide: Creating A Mobile Shopping Campaign (Google & Microsoft Only)

In this guide, we will walk you through the steps of creating device-specific Google/Microsoft Bing Shopping Campaigns using the S&O App.

Written by Richard Aviles
Updated over a week ago

Feed Optimization: Product Title Structure & Tips

Written by Tony Capetola
Updated over a week ago

DIY Maintenance Part 1: Adding New Products

Written by Tony Capetola
Updated over a week ago

DIY Maintenance Part 2: Basic Bid Updates

Written by Tony Capetola
Updated over a week ago

Advanced DIY Maintenance: Search Terms & Negative Keywords

Written by Tony Capetola
Updated over a week ago

Advanced DIY Maintenance: Using Automation Rules

Written by Tony Capetola
Updated over a week ago

Advanced DIY Maintenance: Using Device Bid Adjustments

Written by Tony Capetola
Updated over a week ago

Advanced DIY Maintenance: Using Google Locations

Written by Tony Capetola
Updated over a week ago

FAQ: How do I set up Microsoft Advertising (Bing) UET tag and Conversion goals?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I update or change my website URL?

Written by Tony Capetola
Updated over a week ago

FAQ: Why did I receive a Google Authentication Error?

Written by Tony Capetola
Updated over a week ago

FAQ: How does Sales & Orders calculate Profit and/or Loss?

Written by Tony Capetola
Updated over a week ago

FAQ: What does status "inactive" mean in Products?

Written by Tony Capetola
Updated over a week ago

FAQ: What does status "Google Analytics" mean in Products?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I set up Google Analytics Conversion Tracking?

Written by Tony Capetola
Updated over a week ago

FAQ: What is a "Manager Account" and how does Sales & Orders handle linking my account?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I add other Channels & Programs to my S&O account such as Microsoft Bing or Facebook?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I install my Google Ads Remarketing tag for BigCommerce?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I clear out/delete an existing Feed in Google Merchant Center?

Written by Tony Capetola
Updated over a week ago

FAQ: Why is "Sale Price" missing from my product feed/catalog (BigCommerce)?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I upload my Pinterest catalog (feed)?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I upload my Snapchat catalog (feed)?

Written by Tony Capetola
Updated over a week ago

FAQ: Why did I receive an error "Merchant Account Issue - MCA" during the Feed Tool wizard?

Written by Tony Capetola
Updated over a week ago

FAQ: Why did I receive "Error Claiming website?"

Written by Tony Capetola
Updated over a week ago

FAQ: Why did I receive "The necessary verification token could not be found on your site"?

Written by Tony Capetola
Updated over a week ago

FAQ: Why is the app sending my feed URLs without 'HTTPS'?

Written by Tony Capetola
Updated over a week ago

FAQ: Why does my Feed Processing Status say "Export Failed"?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I see which products in my feed are approved / disapproved?

Written by Tony Capetola
Updated over a week ago

FAQ: Why is my feed in "Pending" status?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I remove products from my feeds?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I download a copy of my feed?

Written by Tony Capetola
Updated over a week ago

FAQ: How often are my feed(s) refreshed or updated?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I pause my feed from being sent automatically?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I stop Sales & Orders from automatically adding products to my channel feeds?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I add Custom Labels to my product feeds?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I add Shipping Labels to my product feeds?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I Include or Exclude products in my feeds using Feed Rules?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I use the "Identifier Exists: False" attribute in Feed Rules?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I use Supplemental Feeds in Google Merchant Center?

Written by Tony Capetola
Updated over a week ago

FAQ: Why was my Google Merchant Center account suspended?

Written by Tony Capetola
Updated over a week ago

FAQ: Can I manage my existing Standard Shopping campaigns in Sales & Orders?

Written by Tony Capetola
Updated over a week ago

FAQ: Why did I receive an error in the Google Campaign Wizard?

Written by Tony Capetola
Updated over a week ago

FAQ: What is the difference between the "Primary" and "All" Shopping campaigns created by Sales & Orders?

Written by Tony Capetola
Updated over a week ago

FAQ: What is 'Campaign priority' in Shopping campaigns?

Written by Tony Capetola
Updated over a week ago

FAQ: What is Auto Build and Manual Build for Shopping campaigns?

Written by Tony Capetola
Updated over a week ago

FAQ: How does S&O calculate initial Max CPC bids for Shopping campaigns?

Written by Tony Capetola
Updated over a week ago

FAQ: What are Bid Suggestions and how are they calculated?

Written by Tony Capetola
Updated over a week ago

FAQ: Why don't my Pending Bid Suggestion changes match my filter? (Google and Bing Only)

Written by Tony Capetola
Updated over a week ago

FAQ: How does S&O track Conversions and Conversion Value for my Shopping campaigns?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I set up Remarketing Audiences for Google?

Written by Tony Capetola
Updated over a week ago

FAQ: How does bidding higher or lower affect my Shopping ads?

Written by Tony Capetola
Updated over a week ago

FAQ: What are Google Search Partners?

Written by Tony Capetola
Updated over a week ago

FAQ: How do Negative Keyword match types work for Shopping campaigns?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I set up an Ad schedule for my Shopping campaigns in Google Ads?

Written by Tony Capetola
Updated over a week ago

FAQ: Why is my Google Smart Shopping campaign not running / serving ads?

Written by Tony Capetola
Updated over a week ago

FAQ: How do Facebook / Instagram campaigns work with my Sales & Orders account?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I add products to the Facebook Shop with my catalog?

Written by Tony Capetola
Updated over a week ago

How do I add a Facebook Dynamic Ad Overlay?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I enhance my Facebook Catalog?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I customize my Facebook Shop design?

Written by Tony Capetola
Updated over a week ago

How do I deactivate products in my Facebook Catalog?

Written by Tony Capetola
Updated over a week ago

FAQ: How Do I add UTM tracking to Facebook Ads?

Written by Tony Capetola
Updated over a week ago

FAQ: What is Buy on Google / Shopping Actions?

Written by Tony Capetola
Updated over a week ago

FAQ: What is Merchant Center Account Linking for Buy on Google?

Written by Tony Capetola
Updated over a week ago

FAQ: Why are Buy on Google / Shopping Actions orders not syncing with my store?

Written by Tony Capetola
Updated over a week ago