DIY Guides & FAQs

DIY Strategy Guide: Building Branded vs. Non-Branded Shopping Campaigns (Google & Microsoft Only)

A breakdown of how to break up your Shopping campaigns by branded and non-branded search terms in Google & Microsoft.

Written by Richard Aviles
Updated over a week ago

DIY Strategy Guide: Creating A Mobile Shopping Campaign (Google & Microsoft Only)

In this guide, we will walk you through the steps of creating device-specific Google/Microsoft Bing Shopping Campaigns using the S&O App.

Written by Richard Aviles
Updated over a week ago

Feed Optimization: Product Title Structure & Tips

Written by Tony Capetola
Updated over a week ago

DIY Maintenance Part 1: Adding New Products

Written by Tony Capetola
Updated over a week ago

DIY Maintenance Part 2: Basic Bid Updates

Written by Tony Capetola
Updated over a week ago

Advanced DIY Maintenance: Search Terms & Negative Keywords

Written by Tony Capetola
Updated over a week ago

Advanced DIY Maintenance: Using Automation Rules

Written by Tony Capetola
Updated over a week ago

Advanced DIY Maintenance: Using Device Bid Adjustments

Written by Tony Capetola
Updated over a week ago

Advanced DIY Maintenance: Using Google Locations

Written by Tony Capetola
Updated over a week ago

How Do I Activate My Free Microsoft Ads Campaign Manager Access?

Microsoft Campaign Manager is now free with any active Feeds plan. Here's how you can activate the ad channel!

Written by Richard Aviles
Updated over a week ago

FAQ: How do I set up Microsoft Advertising (Bing) UET tag and Conversion goals?

Written by Tony Capetola
Updated over a week ago

FAQ: Why is a custom domain required for me to use Sales & Orders?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I update or change my website URL?

Written by Tony Capetola
Updated over a week ago

FAQ: Why did I receive a Google Authentication Error?

Written by Tony Capetola
Updated over a week ago

FAQ: How does Sales & Orders calculate Profit and/or Loss?

Written by Tony Capetola
Updated over a week ago

FAQ: What does status "inactive" mean in Products?

Written by Tony Capetola
Updated over a week ago

FAQ: What does status "Google Analytics" mean in Products?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I set up Google Analytics Conversion Tracking?

Written by Tony Capetola
Updated over a week ago

FAQ: What is a "Manager Account" and how does Sales & Orders handle linking my account?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I add other Channels & Programs to my S&O account such as Microsoft Bing or Facebook?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I install my Google Ads Remarketing tag for BigCommerce?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I participate in Google's Shopping Experience Scorecard?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I clear out/delete an existing Feed in Google Merchant Center?

Written by Tony Capetola
Updated over a week ago

FAQ: Why is "Sale Price" missing from my product feed/catalog (BigCommerce)?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I upload my Pinterest catalog (feed)?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I upload my Snapchat catalog (feed)?

Written by Tony Capetola
Updated over a week ago

FAQ: Why did I receive an error "Merchant Account Issue - MCA" during the Feed Tool wizard?

Written by Tony Capetola
Updated over a week ago

FAQ: Why did I receive "Error Claiming website?"

Written by Tony Capetola
Updated over a week ago

FAQ: Why did I receive "The necessary verification token could not be found on your site"?

Written by Tony Capetola
Updated over a week ago

FAQ: Why is the app sending my feed URLs without 'HTTPS'?

Written by Tony Capetola
Updated over a week ago

FAQ: Why does my Feed Processing Status say "Export Failed"?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I see which products in my feed are approved / disapproved?

Written by Tony Capetola
Updated over a week ago

FAQ: Why is my feed in "Pending" status?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I remove products from my feeds?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I download a copy of my feed?

Written by Tony Capetola
Updated over a week ago

FAQ: How often are my feed(s) refreshed or updated?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I pause my feed from being sent automatically?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I stop Sales & Orders from automatically adding products to my channel feeds?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I add Custom Labels to my product feeds?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I add Shipping Labels to my product feeds?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I Include or Exclude products in my feeds using Feed Rules?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I use the "Identifier Exists: False" attribute in Feed Rules?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I use Supplemental Feeds in Google Merchant Center?

Written by Tony Capetola
Updated over a week ago

FAQ: Why was my Google Merchant Center account suspended?

Written by Tony Capetola
Updated over a week ago

FAQ: Can I manage my existing Standard Shopping campaigns in Sales & Orders?

Written by Tony Capetola
Updated over a week ago

FAQ: Why did I receive an error in the Google Campaign Wizard?

Written by Tony Capetola
Updated over a week ago

FAQ: What is the difference between the "Primary" and "All" Shopping campaigns created by Sales & Orders?

Written by Tony Capetola
Updated over a week ago

FAQ: What is 'Campaign priority' in Shopping campaigns?

Written by Tony Capetola
Updated over a week ago

FAQ: What is Auto Build and Manual Build for Shopping campaigns?

Written by Tony Capetola
Updated over a week ago

FAQ: How does S&O calculate initial Max CPC bids for Shopping campaigns?

Written by Tony Capetola
Updated over a week ago

FAQ: What are Bid Suggestions and how are they calculated?

Written by Tony Capetola
Updated over a week ago

FAQ: Why don't my Pending Bid Suggestion changes match my filter? (Google and Bing Only)

Written by Tony Capetola
Updated over a week ago

FAQ: How does S&O track Conversions and Conversion Value for my Shopping campaigns?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I set up Remarketing Audiences for Google?

Written by Tony Capetola
Updated over a week ago

FAQ: How does bidding higher or lower affect my Shopping ads?

Written by Tony Capetola
Updated over a week ago

FAQ: What are Google Search Partners?

Written by Tony Capetola
Updated over a week ago

FAQ: How do Negative Keyword match types work for Shopping campaigns?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I set up an Ad schedule for my Shopping campaigns in Google Ads?

Written by Tony Capetola
Updated over a week ago

FAQ: Why is my Google Smart Shopping campaign not running / serving ads?

Written by Tony Capetola
Updated over a week ago

FAQ: How do Facebook / Instagram campaigns work with my Sales & Orders account?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I add products to the Facebook Shop with my catalog?

Written by Tony Capetola
Updated over a week ago

How do I add a Facebook Dynamic Ad Overlay?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I enhance my Facebook Catalog?

Written by Tony Capetola
Updated over a week ago

FAQ: How do I customize my Facebook Shop design?

Written by Tony Capetola
Updated over a week ago

How do I deactivate products in my Facebook Catalog?

Written by Tony Capetola
Updated over a week ago

FAQ: How Do I add UTM tracking to Facebook Ads?

Written by Tony Capetola
Updated over a week ago

FAQ: What is Buy on Google / Shopping Actions?

Written by Tony Capetola
Updated over a week ago

FAQ: What is Merchant Center Account Linking for Buy on Google?

Written by Tony Capetola
Updated over a week ago

FAQ: Why are Buy on Google / Shopping Actions orders not syncing with my store?

Written by Tony Capetola
Updated over a week ago