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DIY Guides & FAQs
DIY Guides & FAQs
69 articles in this collection
Written by
Tony Capetola
and
Richard Aviles
Guides
DIY Strategy Guide: Building Branded vs. Non-Branded Shopping Campaigns (Google & Microsoft Only)
A breakdown of how to break up your Shopping campaigns by branded and non-branded search terms in Google & Microsoft.
Written by
Richard Aviles
Updated over a week ago
DIY Strategy Guide: Creating A Mobile Shopping Campaign (Google & Microsoft Only)
In this guide, we will walk you through the steps of creating device-specific Google/Microsoft Bing Shopping Campaigns using the S&O App.
Written by
Richard Aviles
Updated over a week ago
Feed Optimization: Product Title Structure & Tips
Written by
Tony Capetola
Updated over a week ago
DIY Maintenance Part 1: Adding New Products
Written by
Tony Capetola
Updated over a week ago
DIY Maintenance Part 2: Basic Bid Updates
Written by
Tony Capetola
Updated over a week ago
Advanced DIY Maintenance: Search Terms & Negative Keywords
Written by
Tony Capetola
Updated over a week ago
Advanced DIY Maintenance: Using Automation Rules
Written by
Tony Capetola
Updated over a week ago
Advanced DIY Maintenance: Using Device Bid Adjustments
Written by
Tony Capetola
Updated over a week ago
Advanced DIY Maintenance: Using Google Locations
Written by
Tony Capetola
Updated over a week ago
General FAQs
How Do I Activate My Free Microsoft Ads Campaign Manager Access?
Microsoft Campaign Manager is now free with any active Feeds plan. Here's how you can activate the ad channel!
Written by
Richard Aviles
Updated over a week ago
FAQ: How do I set up Microsoft Advertising (Bing) UET tag and Conversion goals?
Written by
Tony Capetola
Updated over a week ago
FAQ: Why is a custom domain required for me to use Sales & Orders?
Written by
Tony Capetola
Updated over a week ago
FAQ: How do I update or change my website URL?
Written by
Tony Capetola
Updated over a week ago
FAQ: Why did I receive a Google Authentication Error?
Written by
Tony Capetola
Updated over a week ago
FAQ: How does Sales & Orders calculate Profit and/or Loss?
Written by
Tony Capetola
Updated over a week ago
FAQ: What does status "inactive" mean in Products?
Written by
Tony Capetola
Updated over a week ago
FAQ: What does status "Google Analytics" mean in Products?
Written by
Tony Capetola
Updated over a week ago
FAQ: How do I set up Google Analytics Conversion Tracking?
Written by
Tony Capetola
Updated over a week ago
FAQ: What is a "Manager Account" and how does Sales & Orders handle linking my account?
Written by
Tony Capetola
Updated over a week ago
FAQ: How do I add other Channels & Programs to my S&O account such as Microsoft Bing or Facebook?
Written by
Tony Capetola
Updated over a week ago
FAQ: How do I install my Google Ads Remarketing tag for BigCommerce?
Written by
Tony Capetola
Updated over a week ago
FAQ: How do I participate in Google's Shopping Experience Scorecard?
Written by
Tony Capetola
Updated over a week ago
Feeds FAQs
FAQ: How do I clear out/delete an existing Feed in Google Merchant Center?
Written by
Tony Capetola
Updated over a week ago
FAQ: Why is "Sale Price" missing from my product feed/catalog (BigCommerce)?
Written by
Tony Capetola
Updated over a week ago
FAQ: How do I upload my Pinterest catalog (feed)?
Written by
Tony Capetola
Updated over a week ago
FAQ: How do I upload my Snapchat catalog (feed)?
Written by
Tony Capetola
Updated over a week ago
FAQ: Why did I receive an error "Merchant Account Issue - MCA" during the Feed Tool wizard?
Written by
Tony Capetola
Updated over a week ago
FAQ: Why did I receive "Error Claiming website?"
Written by
Tony Capetola
Updated over a week ago
FAQ: Why did I receive "The necessary verification token could not be found on your site"?
Written by
Tony Capetola
Updated over a week ago
FAQ: Why is the app sending my feed URLs without 'HTTPS'?
Written by
Tony Capetola
Updated over a week ago
FAQ: Why does my Feed Processing Status say "Export Failed"?
Written by
Tony Capetola
Updated over a week ago
FAQ: How do I see which products in my feed are approved / disapproved?
Written by
Tony Capetola
Updated over a week ago
FAQ: Why is my feed in "Pending" status?
Written by
Tony Capetola
Updated over a week ago
FAQ: How do I remove products from my feeds?
Written by
Tony Capetola
Updated over a week ago
FAQ: How do I download a copy of my feed?
Written by
Tony Capetola
Updated over a week ago
FAQ: How often are my feed(s) refreshed or updated?
Written by
Tony Capetola
Updated over a week ago
FAQ: How do I pause my feed from being sent automatically?
Written by
Tony Capetola
Updated over a week ago
FAQ: How do I stop Sales & Orders from automatically adding products to my channel feeds?
Written by
Tony Capetola
Updated over a week ago
FAQ: How do I add Custom Labels to my product feeds?
Written by
Tony Capetola
Updated over a week ago
FAQ: How do I add Shipping Labels to my product feeds?
Written by
Tony Capetola
Updated over a week ago
FAQ: How do I Include or Exclude products in my feeds using Feed Rules?
Written by
Tony Capetola
Updated over a week ago
FAQ: How do I use the "Identifier Exists: False" attribute in Feed Rules?
Written by
Tony Capetola
Updated over a week ago
FAQ: How do I use Supplemental Feeds in Google Merchant Center?
Written by
Tony Capetola
Updated over a week ago
FAQ: Why was my Google Merchant Center account suspended?
Written by
Tony Capetola
Updated over a week ago
Shopping Campaign FAQs
FAQ: Can I manage my existing Standard Shopping campaigns in Sales & Orders?
Written by
Tony Capetola
Updated over a week ago
FAQ: Why did I receive an error in the Google Campaign Wizard?
Written by
Tony Capetola
Updated over a week ago
FAQ: What is the difference between the "Primary" and "All" Shopping campaigns created by Sales & Orders?
Written by
Tony Capetola
Updated over a week ago
FAQ: What is 'Campaign priority' in Shopping campaigns?
Written by
Tony Capetola
Updated over a week ago
FAQ: What is Auto Build and Manual Build for Shopping campaigns?
Written by
Tony Capetola
Updated over a week ago
FAQ: How does S&O calculate initial Max CPC bids for Shopping campaigns?
Written by
Tony Capetola
Updated over a week ago
FAQ: What are Bid Suggestions and how are they calculated?
Written by
Tony Capetola
Updated over a week ago
FAQ: Why don't my Pending Bid Suggestion changes match my filter? (Google and Bing Only)
Written by
Tony Capetola
Updated over a week ago
FAQ: How does S&O track Conversions and Conversion Value for my Shopping campaigns?
Written by
Tony Capetola
Updated over a week ago
FAQ: How do I set up Remarketing Audiences for Google?
Written by
Tony Capetola
Updated over a week ago
FAQ: How does bidding higher or lower affect my Shopping ads?
Written by
Tony Capetola
Updated over a week ago
FAQ: What are Google Search Partners?
Written by
Tony Capetola
Updated over a week ago
FAQ: How do Negative Keyword match types work for Shopping campaigns?
Written by
Tony Capetola
Updated over a week ago
FAQ: How do I set up an Ad schedule for my Shopping campaigns in Google Ads?
Written by
Tony Capetola
Updated over a week ago
FAQ: Why is my Google Smart Shopping campaign not running / serving ads?
Written by
Tony Capetola
Updated over a week ago
Facebook/Instagram FAQs
FAQ: How do Facebook / Instagram campaigns work with my Sales & Orders account?
Written by
Tony Capetola
Updated over a week ago
FAQ: How do I add products to the Facebook Shop with my catalog?
Written by
Tony Capetola
Updated over a week ago
How do I add a Facebook Dynamic Ad Overlay?
Written by
Tony Capetola
Updated over a week ago
FAQ: How do I enhance my Facebook Catalog?
Written by
Tony Capetola
Updated over a week ago
FAQ: How do I customize my Facebook Shop design?
Written by
Tony Capetola
Updated over a week ago
How do I deactivate products in my Facebook Catalog?
Written by
Tony Capetola
Updated over a week ago
FAQ: How Do I add UTM tracking to Facebook Ads?
Written by
Tony Capetola
Updated over a week ago
Marketplaces FAQs
FAQ: What is Buy on Google / Shopping Actions?
Written by
Tony Capetola
Updated over a week ago
FAQ: What is Merchant Center Account Linking for Buy on Google?
Written by
Tony Capetola
Updated over a week ago
FAQ: Why are Buy on Google / Shopping Actions orders not syncing with my store?
Written by
Tony Capetola
Updated over a week ago