DIY Guides & FAQs
59 articles
DIY Strategy Guide: Building Branded vs. Non-Branded Shopping Campaigns (Google & Microsoft Only)
DIY Strategy Guide: Creating A Mobile Shopping Campaign (Google & Microsoft Only)
Feed Optimization: Product Title Structure & Tips
DIY Maintenance Part 1: Adding New Products
DIY Maintenance Part 2: Basic Bid Updates
Advanced DIY Maintenance: Search Terms & Negative Keywords
Advanced DIY Maintenance: Using Automation Rules
Advanced DIY Maintenance: Using Device Bid Adjustments
Advanced DIY Maintenance: Using Google Locations
FAQ: How do I set up Microsoft Advertising (Bing) UET tag and Conversion goals?
How Do I Activate My Free Microsoft Ads Campaign Manager Access?
FAQ: How do I update or change my website URL?
FAQ: Why did I receive a Google Authentication Error?
FAQ: How does Sales & Orders calculate Profit and/or Loss?
FAQ: What does status "inactive" mean in Products?
FAQ: What does status "Google Analytics" mean in Products?
FAQ: How do I set up Google Analytics Conversion Tracking?
FAQ: How do I add other Channels & Programs to my S&O account such as Microsoft Bing or Facebook?
FAQ: How do I clear out/delete an existing Feed in Google Merchant Center?
FAQ: How do I upload my Pinterest catalog (feed)?
FAQ: How do I upload my Snapchat catalog (feed)?
FAQ: Why did I receive an error "Merchant Account Issue - MCA" during the Feed Tool wizard?
FAQ: Why did I receive "Error Claiming website?"
FAQ: Why did I receive "The necessary verification token could not be found on your site"?
FAQ: Why is the app sending my feed URLs without 'HTTPS'?
FAQ: Why does my Feed Processing Status say "Export Failed"?
FAQ: How do I see which products in my feed are approved / disapproved?
FAQ: Why is my feed in "Pending" status?
FAQ: How do I remove products from my feeds?
FAQ: How do I download a copy of my feed?
FAQ: How do I pause my feed from being sent automatically?
FAQ: How do I add Custom Labels to my product feeds?
FAQ: How do I add Shipping Labels to my product feeds?
FAQ: How do I Include or Exclude products in my feeds using Feed Rules?
FAQ: How do I use the "Identifier Exists: False" attribute in Feed Rules?
FAQ: How do I use Supplemental Feeds in Google Merchant Center?
FAQ: Why was my Google Merchant Center account suspended?
FAQ: Can I manage my existing Standard Shopping campaigns in Sales & Orders?
FAQ: Why did I receive an error in the Google Campaign Wizard?
FAQ: What is the difference between the "Primary" and "All" Shopping campaigns created by Sales & Orders?
FAQ: What is 'Campaign priority' in Shopping campaigns?
FAQ: What is Auto Build and Manual Build for Shopping campaigns?
FAQ: How does S&O calculate initial Max CPC bids for Shopping campaigns?
FAQ: What are Bid Suggestions and how are they calculated?
FAQ: Why don't my Pending Bid Suggestion changes match my filter? (Google and Bing Only)
FAQ: How does S&O track Conversions and Conversion Value for my Shopping campaigns?
FAQ: How do I set up Remarketing Audiences for Google?
FAQ: How does bidding higher or lower affect my Shopping ads?
FAQ: What are Google Search Partners?
FAQ: How do Negative Keyword match types work for Shopping campaigns?
FAQ: How do I set up an Ad schedule for my Shopping campaigns in Google Ads?
FAQ: Why is my Google Smart Shopping campaign not running / serving ads?
FAQ: How do Facebook / Instagram campaigns work with my Sales & Orders account?
FAQ: How do I add products to the Facebook Shop with my catalog?
How do I add a Facebook Dynamic Ad Overlay?
FAQ: How do I customize my Facebook Shop design?
How do I deactivate products in my Facebook Catalog?
FAQ: How Do I add UTM tracking to Facebook Ads?
Removing Facebook Data