There are three different Rule Types in your Sales & Orders account which can be used to automate key regular campaign management tasks:
Performing Bid Updates
Adding New Products to Campaigns
Below is a quick overview of the rule types available. Refer to this quick guide on getting started with setting them up.
Update Bids
These rules will only operate to adjust product bids for either Bing or Google. Rules can be operated separately or combined for either channel.
Add Products
These rules will only operate to add products to campaigns when they don’t already exist (such as when new products are added to your feed and sent to Merchant Center). Rules can be operated separately or combined for either channel.
Advanced Users: Tag Rules
Tag Rules are a new way for you to connect the dots between campaign/product performance and your product feed.
Ask your DIY Specialists for training on this tool!
