Important: Your S&O account provides you the freedom to create your own strategy for driving success with Shopping campaigns. The following guide is a general suggestion from our team when managing Negative Keywords in your Shopping campaigns on a weekly basis.

Note: Search Terms is only available in Full Access plans $50/month and higher and can only be found in the Google Campaign Manager. You'll have to copy all your changes from Google over to Bing if you are also running campaigns on Bing.

Search Terms can used to find wasteful spending on terms that are not converting to sales in Google Shopping campaigns specifically. 

  • To get started, navigate to Search Terms in Google Campaign Manager
  • Sort the Ad Spend column in descending (highest to lowest) order
  • Focus on terms with High Ad Spend but Zero Conversions

Aggregate View

When opting not to filter the list, you can add terms as Negative Keywords in bulk or individually using the check boxes to the far right:

To add any term(s) discovered by Keyword Performance, click Add (X) AS Negative:

  1. Select the match type: Exact, Phrase, or Broad
  2. Select the campaign to add it to
  3. Optional: Select a specific ad group to add it to (bypasses campaign level negative keyword)
  4. Finalize your change by clicking Yes

This will add the Negative Keyword in real-time.

Filtered View

If you filter the list by clicking on a specific Search Term, you can add only the chosen term as a Negative Keyword

  1. Select the match type: Exact, Phrase, or Broad
  2. Select the campaign to add it to
  3. Optional: Select a specific ad group to add it to (bypasses campaign level negative keyword)
  4. Finalize your change by clicking Yes

This will add the Negative Keyword in real-time.

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