New Feature: Custom Product Tags
Now available in the Products section of the app for full access users Custom Product Tags allow you to:
- Connect the performance of products in shopping and social ad campaigns with your product feeds
- Define your own custom tagging system for products to be used in optimizing and modifying your products from the Feed Tool
Additionally, the original release of the Group Reporting feature has been merged into this very same tool. To access the Group reporting now:
- Open the Tag & Group By Filters panel
- Toggle to Group By
- Choose Channel (All Campaigns) | Optional: Choose Campaign / Ad Group
- Select an attribute to Group By (Brand, Custom Labels 0-4)
- Click Apply Filter
With your Group filter applied, the table below will generate a report respective to your account-wide date range selection which you may export via CSV:
Here's a quick rundown on how you can leverage the new tagging system options:
Import Tags Via CSV
We first recommend downloading the sample template file so you know the core structure needed to begin adding your own custom tags.
After clicking on the Import Tags CSV panel, click Download Sample
There are only two columns needed - external_id and tag. To get the external_id of your products, tab over to Product Export and mark off whichever product attributes you wish to use, then click Export Products:
The app will export a CSV file, making it easier for you to define your very own tagging system after making your desired adjustments in a program like Microsoft Excel.
Once you have prepped your tagging, either Drag & Drop or choose the new CSV file from your file explorer and click Upload to finish:
Now, in our example, we used a tag called neversend and now we want to apply this new tag in how we modify our feed in the Feed Tool such as when creating an Exclude from Feed rule for certain products on Google:
However you can now use any tag you set up in your CSV upload as a way to begin completely customizing your feed modification and optimization skills.
Tag By Filters
You can also use your Saved Filters or build entirely new Filters as well to build your own tagging system.
For example, let's take performance metrics from one of our Shopping campaigns on Google to tag products with Zero Conversions.
NOTE: Data aggregated by your filters respects your account-wide Date Range setting found at the top of the app interface:
After clicking on the Tag & Group By Filters panel, you can begin selecting your desired channel and building your Filter when toggled on Tag Filter.
Use the Select Tag filter drop-down to choose any of your already existing Filters from your Campaign Managers or click the + button to create a custom filter.
If you chose an already saved filter, click Add Filter to confirm your selection and then Apply Filter to build the product list below.
When customizing your filter you can select any number of attributes and metrics available in the filter building menu.
First you select the attribute or attributes you wish to base your filter on. Starting with one attribute, click the + button each time to add a new attribute thus creating AND LOGIC for your filters. Finalize just as before by clicking on Apply Filter to build the product list below.
Note that even after a filter has been applied, you can click Edit Filters to make adjustments again if needed.
Now that you have filtered the products, you can now set your desired tags. Scroll down to the table below. You may choose to Apply to all products below, or select specific products using the check boxes at the far left.
Click Edit Tags to open the tagging menu:
The tagging menu allows you to both Add AND Delete tags:
Choose your desired option, apply your tag name, then finalize everything by clicking Add Tag.
For our example, we tagged products with Zero Conversions based 60 days worth of data from our Shopping campaign on Google. Once we click Add Tag, the table will refresh and you'll note that the S&O Tags attribute is now populated for all these products.
Now, just as we had done with the CSV upload method, we can use this noconv tag to apply how we modify our feed in the Feed Tool such as when creating an Exclude from Feed rule for certain products on Google:
We are currently hard at work as we continue to enhance the functionality and use of the new Custom Tagging System.
Note that you may also still use Tag Rules to apply Tags as well, however it is important to be mindful of when you are doing this in conjunction with this latest feature so as not to overlap on your existing tagging operations.