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Creating Microsoft Bing Shopping Campaigns
Creating Microsoft Bing Shopping Campaigns

A guide to creating Microsoft Bing Shopping campaigns in the Sales & Orders platform.

Updated over a week ago

To get started, head to the Campaign Manager portion of the Sales & Orders platform and click into Campaigns.

Scroll down to the All Campaigns section, click +Create Campaign and select Microsoft Campaign.

This will open up the campaign settings dialogue box where you can name your campaign, your country of sale, set your daily budget, set campaign priority, adjust location targeting and set device bid adjustments. Once you've filled in your settings, click Save Campaign.

Once your campaign is created, you'll need to add your products. To do so, find the campaign in the All Campaigns table, click on the three dots to reveal the Campaign options, and choose Add Products.

From here, you can choose to add all products to your new campaign, or create filters to segment certain products. Once you've selected the products to add, click Add All Products To Pending Bids.

Finally, head to the Pending Bids tab and click Post All Bids>Yes. This will complete the process.

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