Though rarely needed, there are times where you may need to clear out or delete an existing product feed within Google Merchant Center. Typically this would only be required if:
Google is holding onto a cached version of your feed and you want to perform a full reset by recreating the Content API via Sales & Orders.
You had been using another third party feed provider that also leverages the Content API and need to replace it with the one generated by our Feed Tool.
You are moving away from a manual feed upload or other third party that does not support the Content API.
To clear/delete an existing Google Merchant Center feed start by logging into your Merchant Center account:
Navigate to Products and then Feeds
Take note of the existing Feed listed here
Hover over the name of the feed until the Trash Can icon appears
Click this icon
In the pop-up message that appears click Remove
Once the Feed has been completely removed from Merchant Center, you can return to your Sales & Orders account and, in the Feed Tool:
Navigate to Feeds
Scroll down to the API Feeds panel
Locate your Google Feed and click Send Feed