As an Advertiser, when developing your marketing material such as banners, it is important to follow certain best practices regarding size and composition.
As a general best practice you should always include a strong Call To Action or "CTA"
in your banners/images. For example:
Shop Now
Get Your Special Gift
Earn 30% Off
Get This Offer
IMPORTANT: Be sure to communicate with your Publisher partners to ensure that they can accept and display certain banner/image sizes.
Recommend Banner Sizes: Display
When working with Publishers such as bloggers, it is recommended to create your banners following Display Ad best practices, such as those outlined by Google:
Recommended Banner/Image Sizes: Social Media
Should Publishers wish to share out your message across their social media profiles, per platform here are the recommended dimensions:
1200 x 630
1080 x 1080 (square), 1080 x 566 (landscape), 1080 x 1350 (portrait)
Post: 1024 x 512
Card: 1200 x 628
1200 x 1200 (desktop) 1200 x 628 (mobile)
Vertical images 1000 x 1500 (standard pin size)
IMPORTANT: We highly recommend communicating with your Publisher partners to understand how they sharing your brand or products with their network to better ensure that you provide the proper material and message.