Note: You must have access to or purchase the Multi-Channel Feed Add-On to be able to generate a Snapchat Catalog.

Starting from your Sales & Orders account:

  • Navigate to the Feed Tool
  • Tab over to File Feeds
  • If you don't have your Snapchat catalog created yet, select it from the drop down menu and then click Generate files. Please allow for anywhere from 5 minutes or more to have the file generated

IMPORTANT: Snapchat will accept a CSV or TXT file so be sure to copy only one file type once your catalog/feed has been generated.

From Snapchat Ads Manager:

  • Log in to Ads Manager
  • Click the menu in the top corner and select Catalogs
  • Select Use Product Feed
  • Name your catalog
  • Paste the catalog/feed file URL generated by Sales & Orders into the field designated under Add Products
  • Note that S&O file URLs are NOT password protected
  • Set your Update Schedule for how often and when you'd like Snapchat to fetch your feed
  • Attach Pixel(s) to your Catalog (required for Dynamic Ads)
  • Invite staff to manage your Catalog (not required)
  • Click OK to finish up

Now, with your Catalog created, you can review diagnostics and even edit the Catalog settings in Snapchat Ads Manager > Catalogs.

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