IMPORTANT: As of July 23rd 2020, Google is no longer onboarding new merchants directly to Buy on Google. Per the changes made to the program and announced by Google, you must submit a request to be added to a waitlist.
Official roll out of the new program criteria and requirements will carry out over the course of the remainder of 2020 and into 2021.
Merchants already active on Buy on Google will see changes over the same time frame, however will continue to be able to serve products on the program.
When logged into Merchant Center, click Growth in the left navigation menu, then Manage programs.
On the next page, in the Shopping Actions program card, click COMPLETE INTEREST FORM
Complete the form outlined by Google to be added to the waitlist.
IMPORTANT: As of July 23rd 2020, Google now requires that merchants connect approved payment processors to be eligible for Buy on Google. Presently only PayPal is supported with plans for others to become available over the course of the remainder of 2020 and into 2021.