Device Adjustments are a way to set a broad percent modification to your bids in Shopping campaigns on both Google and Microsoft.

With them, you can set all bids within a campaign or ad group higher or lower per specific device. Devices include:

  • Mobile

  • Tablet

  • Desktop (Includes Laptops)

Ad Group Level Bid Adjustments

Navigate to Campaign Manager > Ad Groups for either channel you wish to operate on:

Toggle your Segment to Device:

Next, click on the blue % value for any particular device to open the editing menu. Apply your desired settings and click Set:

Did this answer your question?