You can use the Breakdown feature in Facebook Campaign Manager to segment Campaign, Ad Set, and Ad level performance data based on a list of specific attributes including:
- Age
- Gender
- Age and Gender
- Country
- Region
- DMA Region
- Impression Device
- Platform & Device
- Platform
- Platform Position
- Product ID
- Time of Day (Ad Account Time Zone)
- Time of Day (Viewer's Time Zone)
From any of the Facebook Campaign Manager tabs, select the Breakdown menu and select you desired attribute:
This will transform your data view to the specified attribute breakdown:
