You can use the Breakdown feature in Facebook Campaign Manager to segment Campaign, Ad Set, and Ad level performance data based on a list of specific attributes including:

  • Age

  • Gender

  • Age and Gender

  • Country

  • Region

  • DMA Region

  • Impression Device

  • Platform & Device

  • Platform

  • Platform Position

  • Product ID

  • Time of Day (Ad Account Time Zone)

  • Time of Day (Viewer's Time Zone)

From any of the Facebook Campaign Manager tabs, select the Breakdown menu and select you desired attribute:

This will transform your data view to the specified attribute breakdown:

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