Adding Products to Campaigns / Ad Groups (Google and Microsoft Only)

The Add Products tool can be used to add newly imported products from Merchant Center to your campaigns

Updated over a week ago

IMPORTANT: You may need to Import Products prior to adding to ensure your S&O account is in sync with Merchant Center. To do this:

  • Navigate to Products

  • Click Import Producs

  • Allow for 5 to 10 minutes for the import to process before continuing

Now, return to Campaign Manager > Add Products and queue up your changes:

  • Select the Campaign you wish to work with

You can let our app handle which ad groups to add products to or select Manual Build to select a particular ad group:

  • Auto Build: By default, the app will control the number of ad groups needed and which products are added to those ad groups. The maximum number of products per ad group is 14,000.

  • Manual Build: Only to be used if you were fully customizing your campaign's ad groups

  • Applied Filters: Automatically, the app will seek to only add products that are either Approved or Pending in Merchant Center. This is because Disapproved products are ineligible for ads.

Do note that you may choose to change your filters at anytime, however it is highly recommended to maintain the default Approved/Pending filter as well. 

Once you are ready, scroll down to the Modify Bids panel and choose how you wish to set your initial Max CPC bids. We recommend using the Bid Suggestion Engine if you are just starting out, however you may also choose to:

  • Set a specific Max CPC bid for all products

  • Increase or Decrease the current CPC (typically based on the Suggestion) before posting

Once you are satisfied, click Add All To Pending to send these Adds to the Pending Table. 

You will then need to go to Pending to finalize your changes and have them pushed to your channel:

Please be aware that it can take several minutes for this to completely send to your respective channel. Once this table has cleared, you can log into either Google or Microsoft Ads to confirm.

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