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Facebook Ad Sets

A brief overview of Facebook Ad Sets in your S&O account

Updated over a week ago

Facebook Ad Sets can be monitored, created, and edited from the Facebook Campaign Manager.

The Table is filterable and you can review Ad Set performance level data.

Click Edit to edit settings at the Ad Set level, or click the red trash can icon to delete a campaign.

When an ad set is created using our app, we will automatically generate three distinct types for different targeting reasons:

  1. Prospecting: Seeks out your broad audience segment and attracts a wider range of shoppers

  2. Lookalike: Uses your pixel data to target those similar to your broad target audience

  3. Re-Targeting: Targets previous visitors and shoppers to redeliver ads to bring them back

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