Ad Groups Overview

A brief overview of the ad groups tab in your S&O account for Google and Microsoft

Written by Tony Capetola
Updated over a week ago

The Ad Groups tab provides a tabular view of ad group performance metrics. Additionally, you may also access the ad group creation wizard.

You may also:

Edit ad group settings under 'Actions'
Segment by Device or Network to adjust the table view charted metrics
Hide paused ad groups from the table
Adjust default ad group Max CPC by clicking on the blue Max CPC value: