Ad Groups Overview

A brief overview of the ad groups tab in your S&O account for Google and Microsoft

Updated over a week ago

The Ad Groups tab provides a tabular view of ad group performance metrics. Additionally, you may also access the ad group creation wizard.

You may also:

  • Edit ad group settings under 'Actions'

  • Segment by Device or Network to adjust the table view charted metrics

  • Hide paused ad groups from the table

  • Adjust default ad group Max CPC by clicking on the blue Max CPC value:

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