Product-Level Negative Keywords

How to add negative keywords that target a single product

Updated over a week ago

Presently, the only way to add negative keywords to Shopping campaigns that focus solely on one product is to build that particular product into its own ad group.

While this is not generally recommended, it is certainly possible to do.

You will first have to build a new ad group within an existing campaign and segment that single product into that ad group.

Then, use Negative Keywords to target that ad group to add negatives:

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