Profit: Calculated by Sales - (Ad Spend + COGS), the net earn after advertising and cost of goods sold

Sales: The monetary value of all conversions tracked from your ad campaigns. Sales is calculated by the following for:

Google: All sales tracked by either Google Analytics or Google Ads Conv. Value. When using Google Analytics, Sales will also include Synergy Metrics

Microsoft Bing: Utilizes Bing Conversion Value as imported from your Microsoft Advertising account

Facebook: Utilizes Facebook Conversion Value as tracked by your pixel and imported from your Facebook Ads account

COGS: Cost of Goods Sold, calculated using your account-level default margin or more accurately when using the Margin Tool

Ad Spend: The total monetary value spent in advertising for a given channel and only for tracked campaigns in your account.