To update your feed in Google Merchant Center, locate the Send to Merchant Center link adjacent to your feed.

This should be used primarily when:

  • After adjusting product details in your store (you must Import Store Products first!) 
  • Sending your feed manually when you have disabled Auto Send

This is found in the Feeds tab or the main dashboard of the feed tool.

Scroll down to your Feeds (statuses):

Click on the Send to Merchant Center link:

This will immediately trigger your feed to be sent to Merchant Center. 

Note that you should only push this ONCE and allow for at least 2 hours before seeing your feed refreshed in Merchant Center.

This is because Google has an average 2hr latency in its caching of your feed stats.

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