You must have a Facebook Pixel created and installed on your BigCommerce store.
Our app will create a Pixel if you do not have one already, however you must still install it.
How to Find Your Facebook Pixel ID
You will need your Pixel ID from your Facebook Business Manager account. To find your ID:
- Log into your Facebook Account
- Go to Business Manager
- Open the Business Manager Menu
- Click on All Tools > Pixels
Locate and Copy your Pixel ID:
Install Your Facebook Pixel
To install your Facebook Pixel:
- Log into your BigCommerce Store
- Click Advanced Settings > Web Analytics
- Paste your Pixel ID into the field provided
- Click Save
*Note that if you have not enabled Facebook Pixel, you will have do that first and then Save to be able to add your Pixel ID