Google recently announced the roll out of their commission-free Buy on Google ecommerce service. This 0% commission evolution of Google’s Shopping Actions platform is being made available to existing Shopping Actions merchants, as well as merchants new to Google.
Hundreds of millions of people visit Google every day to discover and buy new items. With Shopping Actions, now they can buy your products from wherever they are on Google.
Whether they’re searching for products, watching related videos, comparing images, or talking to their assistants, they’ll find it easy to shop and instantly purchase your products using the Google universal shopping cart.
The shopping cart lets potential customers know they can buy directly on Google, and shop worry free, with simple returns and customer support backed by a Google guarantee. The cart moves with shoppers across Google, giving them more ways to buy from you.
How do retailers start selling with Shopping Actions?
Just as with Shopping Ads and Surfaces across Google, a product feed is required to power the product listings created by Buy on Google.
As of July 23rd 2020, merchants new to the program must submit a form within Google Merchant Center and will be added to a waitlist until Google opens up new merchant on boarding again in the coming months.
If you are already selling through Buy on Google, you can connect your BigCommerce or Shopify store to Sales & Orders for order syncing.