Device Adjustments are a way to set a broad percent modification to your bids in Shopping campaigns on both Google and Bing.

With them, you can set all bids within a campaign or ad group higher or lower per specific device. Devices include:

  • Mobile
  • Tablet
  • Desktop (Includes Laptops)

Campaign Level Bid Adjustments

Navigate to Campaign Manager > Campaigns for either channel you wish to operate on:

Scroll down to find the list of your campaigns and toggle your Segment to Device:

Next, click on the blue % value for any particular device to open the editing menu. Apply your desired settings and click Set:

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