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Products (Facebook)

A brief overview of the Products tool in your Facebook Campaign Manager

The Products tool within Facebook Campaign Manager allows you to generate filtered performance reports at the product level from your Facebook campaigns:

To build a report:

  • Select a Camaign

  • OPTIONAL: Select a specific Ad Set to only view that unique segment

By not applying a Filter your breakdown will automatically be generated for all products in the lower table:

To build a Filter:

  • Select a primary attribute

  • Select your operator (ie "Greater Than")

  • Input or select your value

  • Click Add Filter

You can also Edit  Filters and apply additional attributes and/or Save Filters for later use:

Once a Filter is applied, the data in the table will update within a few moments to reflect your set criteria.

This data can be exported, and you can also expand what metrics are viewed in the table:

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