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Facebook Breakdowns

Segment your Facebook and Instagram performance data by select attributes

You can use the Breakdown feature in Facebook Campaign Manager to segment Campaign, Ad Set, and Ad level performance data based on a list of specific attributes including:

  • Age

  • Gender

  • Age and Gender

  • Country

  • Region

  • DMA Region

  • Impression Device

  • Platform & Device

  • Platform

  • Platform Position

  • Product ID

  • Time of Day (Ad Account Time Zone)

  • Time of Day (Viewer's Time Zone)

From any of the Facebook Campaign Manager tabs, select the Breakdown menu and select you desired attribute:

This will transform your data view to the specified attribute breakdown:

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