You can use the Breakdown feature in Facebook Campaign Manager to segment Campaign, Ad Set, and Ad level performance data based on a list of specific attributes including:

  • Age
  • Gender
  • Age and Gender
  • Country
  • Region
  • DMA Region
  • Impression Device
  • Platform & Device
  • Platform
  • Platform Position
  • Product ID
  • Time of Day (Ad Account Time Zone)
  • Time of Day (Viewer's Time Zone)

From any of the Facebook Campaign Manager tabs, select the Breakdown menu and select you desired attribute:

This will transform your data view to the specified attribute breakdown:

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