We squeezed in two substantial updates this time around!

Instagram

  • Instagram was added as a targeting option for Facebook campaigns. You simply need to toggle it on during ad set creation

Facebook Ad Preview

  • When editing an ad in your account you can now view a preview of your Facebook ad

3-Stage Facebook Audiences

  • When creating campaigns for Facebook, three automatic ad sets will be created: Prospecting, Retargeting, Lookalike

Ad Group Automation Rules - Google and Bing Only

  • You can create rules at either the campaign OR ad group level for Google and Bing

New Filters - Google and Bing Campaign Managers

  • Two new filters were added to the update bids/add products filtering
  • Ad Spend % of Ads Conversion Value: Can be used to segment products based on the amount of ad dollars spent compared to conv. value (revenue) when tracked only in Google Ads
  • Ad Spend % of Conversion Value: Can be used to segment products based on the amount of ad dollars spent compared to conv. value (revenue) when tracked in Analytics

Minor Adjustments

  • Just one or two UI changes were made to improve experience

Minor Bug Fixes

  • Very few this month!
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