The Individual Product Dashboard comes equipped with a few key reporting features including:

  • Google Query Searches: Perform a direct search for the exact product title across Google's various search tabs where Shopping ads can appear
  • Merchant's Product Landing Page: View this product in your store
  • Performance Chart: Adjustable both by date range and plotting multiple metrics to view on the graph
  • Performance Panel: Aggregate performance stats based on your selected date range
  • Campaign Performance: Performance for this product based on what campaign(s) it lives in
  • Product Info: Some basic info on the product including the image that will display in the Shopping results
  • Synergy Sales: Synergy metrics associated with this product
  • Non-Converting Queries: Any search queries which triggered this ad but did not result in conversions (can be used as negative keyword guidance)
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