Keyword Performance can used to find wasteful spending on terms that are not converting to sales.
To add any term discovered by Keyword Performance, click Add Negative:
- Select the match type: Exact, Phrase, or Broad
- Select the campaign to add it to
- Optional: Select a specific ad group to add it to (bypasses campaign level negative keyword)
- Finalize your change by clicking Yes
This will add the Negative Keyword in real-time.