Keyword Performance can used to find wasteful spending on terms that are not converting to sales.

To add any term discovered by Keyword Performance, click Add Negative:

  1. Select the match type: Exact, Phrase, or Broad
  2. Select the campaign to add it to
  3. Optional: Select a specific ad group to add it to (bypasses campaign level negative keyword)
  4. Finalize your change by clicking Yes

This will add the Negative Keyword in real-time.

Did this answer your question?