IMPORTANT: All data displayed here is in REAL-TIME. Anytime you adjust the table, perform a search, or cycle through pages - the data is being imported immediately from Analytics.
The data on the table correlates to your selected date range, and by default it will show you information from all active campaigns in your S&O account and will show you all aggregated queries.
Using the drop down menus at the top, you can filter results by:
- Ad Groups
You can also Search for a specific term in the Matched Query field.
Under the aggregate view, you can add terms as Negative Keywords in bulk or individually using the check boxes to the far right:
By clicking on a particular search term, you can bring up the exact products it triggered in Google Shopping:
Here, you can see exactly which products were triggered to show in Google Shopping by this search query, and even sort by device type.
You're provided with a similar set of data as on the overall Keyword Performance page, but broken down on the individual product ID level.
If you click on the product, you'll be taken to that products individual dashboard.
Under the filtered view, you can also add the chosen term as a Negative Keyword: