The Campaigns tab for Google and Bing provides a snapshot of performance stats for your Shopping campaigns according to your selected date range.
It includes a few key features:
- Export PDF: Just as with Dashboards, you can export a PDF report of your campaign performance
- Date Range Comparison: Set your data to compare against previous period to your preset date range
- Create Campaigns: Access the campaign creator wizard
- Import Campaigns: Triggers the app to resync with your channel and reimport campaign performance data. Note that this runs daily automatically, however if you note any discrepancies in your stats, you can click this to resync with your channel's campaigns.
- Performance Chart: A plotted graph which you can adjust to display multiple metrics over time
- Campaign Table: A tabular view of performance stats by campaign and where you can also edit campaign settings or remove campaigns from the app.