The Ad Metrics panel provides a snapshot of stats that are solely associated with your ad performance. This includes:

  • Impressions: The number of times ads were viewed
  • Clicks: The number of times your ads were clicked on
  • CTR: Click Through Rate, the percentage of when your ads were clicked on versus the number of times they were viewed (Clicks / Impressions) X 100
  • Total Products: The total number of products tracked in your account based on your campaigns
  • Avg. CPC: Average cost per click or the average you pay for clicks across all ads
  • Conversions: The number of times a purchase was made after your ads were clicked on
  • Conversion Rate: The percentage of when your ads converted on versus the number of times they were clicked (Conversions / Clicks) X 100
  • ROAS: Return on Ad Spend, the "X Times" multiplier of your return from all ad spend (Sales Or Conv. Value / Ad Spend) 
  • Avg. Cost To Convert: The average cost, in ad spend, to generate a conversion from all your ads
  • Avg. Conversion Value: The average monetary value across all conversions from your ads
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