The main dashboard of the Pricing Tool provides a snapshot overview of pricing stats, performance, and changes in pricing. This includes:
The main Performance Chart which can be adjusted based on date range and available metrics drop down menu which alters the chart display. Additionally, you can opt to change the type of chart to view:
Line Chart: Straight line plots
Stacked Area: Colored stacks
Normalized Area: Percentage breakdown
Charted data includes:
Competitor: The number of matching competitors within your chosen whitelist
Decrease: The number of your products that you have decreased price on in a given date range
Equal Price: The number of your products that are equal in price to the average of all competitors
Higher Price: The number of your products that are higher in price than the lowest competitor on Google Shopping
Increase: The number of your products that you have increased your price on in a given date range
Lower Price: The number of your products that you are the lowest price compared to your competitors on Google Shopping