Negative Keywords

The Keywords tab within Campaign Manager provides access to the bulk Negative Keyword editors for both campaign-level and ad group-level adjustments.

Access either tool by clicking the 'Add' button in either table.

Negative Keywords can be added in either one-off changes or bulk uploads. Simply copy and paste a list of keywords to be added. You can also select specific campaigns or ad groups to add negatives too or select all to add to everything.

Note that you must use proper keyword expressions to ensure your Negative Keyword match types are accurately accepted:

  • Exact: Encase terms in brackets (ie [reviews])
  • Phrase: Encase terms in quotes (ie "reviews")
  • Broad: No encasement required (ie reviews)
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