The Keyword Performance page provides users with a thorough overview of the search queries in Google that have triggered your Google Shopping ads.
Data pulled from your Google Analytics populates this table, including transactions, revenue, ad spend, total traffic, and much more.
The data on the table correlates to your selected date range, and by default it will show you information from all active campaigns in the S&O software and will show you all aggregated queries.
By clicking on the "Campaigns" drop down, you reveal all campaigns where data is available for viewing.
Select which campaign you wish to review, and the search query data will adjust to show only for the selected campaign.
Click on the "Device Type" drop down to view search query data by device (desktop, tablet or mobile).
If click on the blue search query, you'll be brought to a new page where you can find even more data on that individual term.
Here, you can see exactly which products were triggered to show in Google Shopping by this search query, and even sort by device type.
You're provided with a similar set of data as on the overall Keyword Performance page, but broken down on the individual product ID level.
If you click on the product, you'll be taken to that products individual dashboard.
Adding Negative Keywords
From the list set under Actions you will find the ability to add negative keywords to either campaigns or ad groups:
- Click Add Negative
- Choose your settings using the fields in the pop-up window
- Set your Negative Keyword Match Type
- Select Campaign (don’t pick an ad group to add as a Campaign-level)
- Select Ad Group (only if specifically adding negative to that level)